Project
Role
Overview
Empire Hair: Feather Crochet | Hybrid Live-Action & AI Commercial
AI Director / Lead VFX Artist
An end-to-end commercial campaign seamlessly merging studio green screen live-action with generative AI. The objective was to integrate real talent into photorealistic AI-generated environments, taking limited on-set assets and expanding them into fully realized dynamic video sequences.
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Concept & Planning: Defined the visual direction and used Midjourney to design the photorealistic environments and studio lighting setups before the shoot.
AI Motion Generation: Used Kling to animate static on-set photos. The main focus was generating natural, realistic movement for the complex "Feather Crochet" hair texture.
VFX & Compositing: Keyed out the green screen in After Effects and seamlessly blended the real model with the AI-generated environments.
Color Grading: Matched the lighting and color graded the entire sequence in DaVinci Resolve so the practical footage and AI elements look like they were shot in the same room.
Sound Design: Produced a custom AI-generated soundtrack to fit the pacing of the edit.
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Focused on solving the temporal consistency of complex hair physics—a major pain point in generative AI. Successfully locked in the precise volume and intricate texture of the "Feather Crochet" hairstyle during motion generation, flawlessly integrating these high-fidelity AI assets with the live-action plates.
Snapshots